Technology

Optimize your Marketing Processes to Leverage New Technologies

Getting the most out of marketing technologies means optimizing your current processes to take advantage of new possibilities. Creative review, approval and compliance systems such as Kodak's Design2Launch and production workflow solutions such as Aprimo's Marketing Resource Management offer a wealth of potential. But to fully capture the benefits, processes should be assessed and adjusted to embrace new capabilities. TopRight's experience both as marketing practitioners and technology solution providers helps you streamline processes and close gaps so that possibility becomes reality. TopRight helps you define the roadmap from current to optimized state. We're pragmatic, efficient, quick. After all, it's not about totally revamping your processes. It's about enhancing them to capture the potential of new marketing technologies.

Build a Foundation to Deliver More Results from Existing Resources

Enterprise Marketing Management (EMM) platforms such as Aprimo enable you to do more with your resources, increasing efficiency and opening up entirely new capabilities. From planning and budgeting, to activity proposal, approval and execution, to invoice and spend tracking, to lead and campaign management, all the way to email marketing and performance measurement, EMM platforms offer countless benefits. TopRight helps you define your EMM foundation, step by step, piece by piece. Our "EMMStart" methodology disaggregates the daunting task of deploying these enormous platforms into specific base hits. Remember, you don't build an EMM foundation overnight, but you can capture tangible returns immediately. Base hits quickly add up to games won and championship rings. TopRight ensures there's method to the EMM madness. From definition to execution to post-implementation support, TopRight is your EMM total solution provider.

Partner with our Marketing as a Service (MaaS) Team to Execute Seamlessly

Technology providers often forget the obvious: marketers don't want to be software experts, marketers want to be marketers! The typical response from technology providers is Software as a Service (SaaS). But the better answer is Marketing as a Service (MaaS). It's not about technology, it's about marketing, and TopRight is the only marketing strategy consultancy that's also a certified solutions provider of EMM platforms such as Aprimo Marketing Studio and Kodak Design2Launch. MaaS allows you to remain 100% focused on your marketing initiatives and campaigns. We collaborate with your team to help them identify transformational marketing strategies. TopRight also brings the resources needed to deploy and manage solution details on your behalf, end-to-end. TopRight can even help your team develop creative content to deliver in your campaigns. In short, TopRight's Marketing as a Service offers comprehensive, turnkey and outsourced marketing solutions. No Pain. No Learning Curve. No Delays. Only Results.