Direct Connect

Innovative New Channel Targeted to Travelers

The Direct Connect™ program is the only high-touch marketing vehicle that allows you to advertise to travelers when they are in the midst of the traveling experience. The program leverages thousands of airline system employees to place targeted promotional materials on checked bags in airports throughout North America - reaching hundreds of thousands of flights a year. This unique delivery channel allows marketers to target millions of business and leisure travelers and it is an especially powerful medium for hospitality, entertainment, restaurant, or travel-related industries.

Uncluttered, High-Impact Message

The advertisements, in the form of a luggage tag, can be printed in full color and contain bar-codes, Quick Response (QR) codes or unique promotion codes that can be scanned at point-of-sale for redemption or on smart phones to direct travelers to custom landing pages for tracking response and redemption. Tags can be produced in multiple sizes and shapes to deliver a high impact, interactive message to a high-income consumer at a relevant time in their travel decision making process.

Collaborative, Turnkey Execution

Our expertise in strategic marketing, creative design and marketing technology means we have the capability to deliver a turnkey program for an advertiser. TopRight will work directly with you and your marketing team (or in collaboration with your advertising agency) to develop an offer strategy and design Direct Connect™ tags that fit with the brands that you have worked so hard to build - delivering an effective and measurable campaign.